Finer THINGS In Life
Erin Wasson is a little bit country, a little bit rock-and-roll. But the selfproclaimed tomboy beauty fits into no mold. The Texas-born supermodel, designer, collaborator, and creator of her namesake jewelry line, Wasson Fine, explains the attraction
to her newfound home in Ojai
A love affair that started off as an innocent camping trip turned full-on when Erin Wasson bought an
older Spanish cottage in the heart of Ojai. “I’m a Texas girl. I like big, open spaces and nature. I was missing that feeling of community that you most definitely get living in a small town. I moved to Ojai a year ago,” she says, smiling, “and it has changed me. I have a place to grow my ideas. Ojai affects how I live and work and the way that I design. It has allowed me the space to create.
“At the end of the day, I’m a jeans and T-shirt kind of girl. But add on the extra touches of a good handbag,
shoes, and some jewelry, and you have the whole package,” says Wasson. “It’s the nuance of accessories
that tells the story of who the woman really is. I am consistently drawn to that.”
Creativity has always been Wasson’s driving force. She credits her design endeavors with maintaining her stamina in the modeling world. “I came up in the industry when models were to be seen and not heard. I confused lot of people,” she laughs. “I came out of the gate very opinionated, with a lot to say. I have a voice.” Accessing and acting on her creativity helped Wasson blur the lines drawn for the models of her time.
Not content to work solely as a model, about 10 years ago, Wasson got a chance to branch out when her
friend, designer Alexander Wang, asked her to create the jewelry for his runway show. “I started making
these diamond body chains,” she says. “That was the inception of Low Luv, my costume jewelry company.”
Low Luv became a successful brand and served as Wasson’s training ground, teaching her the basics of
production, manufacturing, and sales. It helped her to understand what it takes to have a product on the
market. “After seven years of doing costume jewelry, I evolved,” she says. “I wanted to get back to the intention of what making jewelry represents for me: to create something that was less disposable and trend driven, with a sense of permanence and longevity attached to it.”
Today, Wasson has returned to what she loves about jewelry—working with gold, silver, and stones—
through Wasson Fine and rediscovering the romance of working with elements that have staying power. “I am making jewelry that inspires me—wearable pieces that dance a fine line between femininity and edginess,” she says. ”It’s a reflection of who I am.”
Living part-time in Ojai helps Wasson achieve the perfect mind-set for inspiration: “I always say, ‘The
second I turn on to the 33 freeway, my whole life changes.’ I joke with friends that I can literally feel
the cells in my body cooling out and suddenly, I can breathe again!